SEO audit checklist

INTELINDEV-Web Development Services


If performing an audit without the help of an SEO service provider, ensure the site is added as a property in Google Search Console and Google Analytics. To perform an SEO audit, follow the steps listed below:

  • Identify internal and external link building opportunities
  • Identify potential information architecture improvements, such as redistributing internal linking structures or improving the user experience.
  • Identify content gaps or content that needs improvement.
  • Identify duplicate content
  • Ensure web pages are optimized for relevant keywords to improve organic search
  • Ensure meta tags are optimized for relevant keywords
  • Identify pages to update
  • Run a page speed analysis
  • Scan for site errors, such as broken links.
  • Switch from HTTP to HTTPS to ensure security. …”

source: Webopedia

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