“…
If performing an audit without the help of an SEO service provider, ensure the site is added as a property in Google Search Console and Google Analytics. To perform an SEO audit, follow the steps listed below:
- Identify internal and external link building opportunities
- Identify potential information architecture improvements, such as redistributing internal linking structures or improving the user experience.
- Identify content gaps or content that needs improvement.
- Identify duplicate content
- Ensure web pages are optimized for relevant keywords to improve organic search
- Ensure meta tags are optimized for relevant keywords
- Identify pages to update
- Run a page speed analysis
- Scan for site errors, such as broken links.
- Switch from HTTP to HTTPS to ensure security. …”
source: Webopedia
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